2024
TRMG
The Rainmaker Group-
Redefining India’s private markets with design, credibility, and cultural identity.
Visual identity
Website design
Cred Deck
Project Lead
Aditya Kumar Sah
Team Member
Sushant Ajnikar
Know More
We helped TRMG evolve its digital presence — blending modern design, Indian architectural cues, and clear storytelling to position it as the leading independent investment bank for India’s private markets.®
About the Client
The Rainmaker Group (TRMG) is one of India’s leading investment banks, advising unicorns, mid-market businesses, and institutional investors in private markets.
Known for its founder-first approach, TRMG has partnered with some of India’s most iconic ventures — including Swiggy, OYO, Zetwerk, CarDekho, and ixigo — helping them raise growth capital, pursue M&A, and unlock liquidity.
The Brief
TRMG wanted a digital presence that matched its real-world reputation.
The goal was to redesign its website into a platform that reflected credibility, scale, and Indian sophistication — a modern identity that could speak equally to multinational investors and family-run enterprises.
The new website needed to be:
Scalable and responsive
SEO-optimized and high-performing
Subtly infused with Indian cultural cues that reinforce heritage and trust
Problem Statement
Despite its pedigree, TRMG’s previous digital identity didn’t reflect its stature.
The old website felt dated, rigid, and impersonal — built on SquareSpace with limited flexibility. It lacked narrative depth, visual coherence, and cultural relevance.
The challenge was to create a digital brand that felt both global and grounded — one that would communicate TRMG’s scale, expertise, and unique Indian perspective.
How can a financial brand rooted in India’s legacy feel globally credible without losing its soul?
In 90 days, a complete brand and website overhaul achieved a 60% improvement in performance.
The Process
We approached TRMG’s redesign as both a strategic and cultural exercise — merging brand storytelling, digital architecture, and nuanced design.
Phase 1 – Foundation
We began by mapping TRMG’s positioning and tone.
Workshops with the leadership team helped us define what TRMG stands for — Singular focus. Deep expertise. Wide network.
Phase 2 – Design Strategy
We explored visual language rooted in Indian architecture — geometric motifs, arch-inspired patterns, and a rich palette blending corporate blue with earthy gold tones.
Typography drew subtle inspiration from Devanagari, adding quiet character without overpowering the global aesthetic.
Phase 3 – Development
We transitioned the site from SquareSpace to Webflow — enabling fully responsive, SEO-friendly, modular design.
This allowed for easier content scaling and smoother performance across all devices.
The Solution
“A modern digital experience rooted in structure, storytelling, and scalability.”
Design Language
A clean, grid-based layout inspired by financial structure and architectural symmetry.
Subtle patterns and gold accents add a touch of heritage without feeling ornamental.
Content & Storytelling
The website narrative mirrors the journey of Indian founders and investors — clear, credible, and human.
We introduced storytelling elements such as:
Interactive Timeline: “Journey of Indian Unicorns”
Founder Spotlights: Showcasing relationships behind major deals
Regional Testimonials: Building connection across India’s diverse markets
Technical Execution
Responsive grids and mobile-first approach
SEO-rich architecture and optimized metadata
Modular CMS for future scalability
Performance-first Webflow implementation
Results & Impact
Measurable outcomes that reflect both performance and perception.
Quantitative
60% faster load times after moving to Webflow
30% increase in organic traffic within the first 3 months
Improved search ranking for “investment banking India” keywords
Qualitative
Elevated TRMG’s brand perception as a credible, modern firm rooted in Indian identity
40% increase in average session duration, indicating deeper engagement
Recognized by partners and investors for its distinctive design and clarity
This project was about more than a website — it was about redefining how Indian financial institutions express themselves digitally.
For us, it was a study in balance: global sophistication paired with cultural identity, precision paired with warmth.
TRMG’s new platform doesn’t just inform — it inspires trust, blending strategy, storytelling, and design into one cohesive experience.
More Works
©2024
2024
TRMG
The Rainmaker Group-
Redefining India’s private markets with design, credibility, and cultural identity.
Visual identity
Website design
Cred Deck
Project Lead
Aditya Kumar Sah
Team Member
Sushant Ajnikar
Know More
We helped TRMG evolve its digital presence — blending modern design, Indian architectural cues, and clear storytelling to position it as the leading independent investment bank for India’s private markets.®
About the Client
The Rainmaker Group (TRMG) is one of India’s leading investment banks, advising unicorns, mid-market businesses, and institutional investors in private markets.
Known for its founder-first approach, TRMG has partnered with some of India’s most iconic ventures — including Swiggy, OYO, Zetwerk, CarDekho, and ixigo — helping them raise growth capital, pursue M&A, and unlock liquidity.
The Brief
TRMG wanted a digital presence that matched its real-world reputation.
The goal was to redesign its website into a platform that reflected credibility, scale, and Indian sophistication — a modern identity that could speak equally to multinational investors and family-run enterprises.
The new website needed to be:
Scalable and responsive
SEO-optimized and high-performing
Subtly infused with Indian cultural cues that reinforce heritage and trust
Problem Statement
Despite its pedigree, TRMG’s previous digital identity didn’t reflect its stature.
The old website felt dated, rigid, and impersonal — built on SquareSpace with limited flexibility. It lacked narrative depth, visual coherence, and cultural relevance.
The challenge was to create a digital brand that felt both global and grounded — one that would communicate TRMG’s scale, expertise, and unique Indian perspective.
How can a financial brand rooted in India’s legacy feel globally credible without losing its soul?
In 90 days, a complete brand and website overhaul achieved a 60% improvement in performance.
The Process
We approached TRMG’s redesign as both a strategic and cultural exercise — merging brand storytelling, digital architecture, and nuanced design.
Phase 1 – Foundation
We began by mapping TRMG’s positioning and tone.
Workshops with the leadership team helped us define what TRMG stands for — Singular focus. Deep expertise. Wide network.
Phase 2 – Design Strategy
We explored visual language rooted in Indian architecture — geometric motifs, arch-inspired patterns, and a rich palette blending corporate blue with earthy gold tones.
Typography drew subtle inspiration from Devanagari, adding quiet character without overpowering the global aesthetic.
Phase 3 – Development
We transitioned the site from SquareSpace to Webflow — enabling fully responsive, SEO-friendly, modular design.
This allowed for easier content scaling and smoother performance across all devices.
The Solution
“A modern digital experience rooted in structure, storytelling, and scalability.”
Design Language
A clean, grid-based layout inspired by financial structure and architectural symmetry.
Subtle patterns and gold accents add a touch of heritage without feeling ornamental.
Content & Storytelling
The website narrative mirrors the journey of Indian founders and investors — clear, credible, and human.
We introduced storytelling elements such as:
Interactive Timeline: “Journey of Indian Unicorns”
Founder Spotlights: Showcasing relationships behind major deals
Regional Testimonials: Building connection across India’s diverse markets
Technical Execution
Responsive grids and mobile-first approach
SEO-rich architecture and optimized metadata
Modular CMS for future scalability
Performance-first Webflow implementation
Results & Impact
Measurable outcomes that reflect both performance and perception.
Quantitative
60% faster load times after moving to Webflow
30% increase in organic traffic within the first 3 months
Improved search ranking for “investment banking India” keywords
Qualitative
Elevated TRMG’s brand perception as a credible, modern firm rooted in Indian identity
40% increase in average session duration, indicating deeper engagement
Recognized by partners and investors for its distinctive design and clarity
This project was about more than a website — it was about redefining how Indian financial institutions express themselves digitally.
For us, it was a study in balance: global sophistication paired with cultural identity, precision paired with warmth.
TRMG’s new platform doesn’t just inform — it inspires trust, blending strategy, storytelling, and design into one cohesive experience.
More Works
©2024
2024
TRMG
The Rainmaker Group-
Redefining India’s private markets with design, credibility, and cultural identity.
Visual identity
Website design
Cred Deck
Project Lead
Aditya Kumar Sah
Team Member
Sushant Ajnikar
Know More
We helped TRMG evolve its digital presence — blending modern design, Indian architectural cues, and clear storytelling to position it as the leading independent investment bank for India’s private markets.®
About the Client
The Rainmaker Group (TRMG) is one of India’s leading investment banks, advising unicorns, mid-market businesses, and institutional investors in private markets.
Known for its founder-first approach, TRMG has partnered with some of India’s most iconic ventures — including Swiggy, OYO, Zetwerk, CarDekho, and ixigo — helping them raise growth capital, pursue M&A, and unlock liquidity.
The Brief
TRMG wanted a digital presence that matched its real-world reputation.
The goal was to redesign its website into a platform that reflected credibility, scale, and Indian sophistication — a modern identity that could speak equally to multinational investors and family-run enterprises.
The new website needed to be:
Scalable and responsive
SEO-optimized and high-performing
Subtly infused with Indian cultural cues that reinforce heritage and trust
Problem Statement
Despite its pedigree, TRMG’s previous digital identity didn’t reflect its stature.
The old website felt dated, rigid, and impersonal — built on SquareSpace with limited flexibility. It lacked narrative depth, visual coherence, and cultural relevance.
The challenge was to create a digital brand that felt both global and grounded — one that would communicate TRMG’s scale, expertise, and unique Indian perspective.
How can a financial brand rooted in India’s legacy feel globally credible without losing its soul?
In 90 days, a complete brand and website overhaul achieved a 60% improvement in performance.
The Process
We approached TRMG’s redesign as both a strategic and cultural exercise — merging brand storytelling, digital architecture, and nuanced design.
Phase 1 – Foundation
We began by mapping TRMG’s positioning and tone.
Workshops with the leadership team helped us define what TRMG stands for — Singular focus. Deep expertise. Wide network.
Phase 2 – Design Strategy
We explored visual language rooted in Indian architecture — geometric motifs, arch-inspired patterns, and a rich palette blending corporate blue with earthy gold tones.
Typography drew subtle inspiration from Devanagari, adding quiet character without overpowering the global aesthetic.
Phase 3 – Development
We transitioned the site from SquareSpace to Webflow — enabling fully responsive, SEO-friendly, modular design.
This allowed for easier content scaling and smoother performance across all devices.
The Solution
“A modern digital experience rooted in structure, storytelling, and scalability.”
Design Language
A clean, grid-based layout inspired by financial structure and architectural symmetry.
Subtle patterns and gold accents add a touch of heritage without feeling ornamental.
Content & Storytelling
The website narrative mirrors the journey of Indian founders and investors — clear, credible, and human.
We introduced storytelling elements such as:
Interactive Timeline: “Journey of Indian Unicorns”
Founder Spotlights: Showcasing relationships behind major deals
Regional Testimonials: Building connection across India’s diverse markets
Technical Execution
Responsive grids and mobile-first approach
SEO-rich architecture and optimized metadata
Modular CMS for future scalability
Performance-first Webflow implementation
Results & Impact
Measurable outcomes that reflect both performance and perception.
Quantitative
60% faster load times after moving to Webflow
30% increase in organic traffic within the first 3 months
Improved search ranking for “investment banking India” keywords
Qualitative
Elevated TRMG’s brand perception as a credible, modern firm rooted in Indian identity
40% increase in average session duration, indicating deeper engagement
Recognized by partners and investors for its distinctive design and clarity
This project was about more than a website — it was about redefining how Indian financial institutions express themselves digitally.
For us, it was a study in balance: global sophistication paired with cultural identity, precision paired with warmth.
TRMG’s new platform doesn’t just inform — it inspires trust, blending strategy, storytelling, and design into one cohesive experience.
More Works
©2024